Lost in Velvet Project

Lost in Velvet is a project that celebrates women, highlights the female narrative,  provokes critical thinking of the image while confronting stereotypes of the Female Subject in contemporary photography.  


Lost in Velvet project avoids creating images that overtly objectify, sexualise, demonise, and stereotype women. The project draws on historical, cultural, literary, philosophical and allegorical contexts to create striking photos that capture the Female Subject with dignity and respect.  Lost in Velvet goal is to promote an environment that fosters a sensitive and respectful approach to the Female Subject, to rebuild, restore and create a balance in the way the female gender is depicted in the world of photography.